Libre caslon font license#
Libre Caslon is licensed under the SIL Open Font License v1.1 ( ).The italic style includes an alternate Ampersand (ss01).Inferiors, Superiors, Numerators, Denominators.Lining Tabular Numbers and punctuation.Lining Proportional Numbers (Default style).17 ligatures on the regular styles, and 20 ligatures on the italic styles.Libre Caslon Text also include some nice, extra Open Type features:
Among those many books, there were two that outshine the rest: One is "Lettering for Advertising" by Mortimer Leach, and the other one is "How to Render Roman Letter Forms" by Tommy Thompson. Our wonder led us to find countless examples of beautifully crafted and elegant vintage ads and hand lettering books. Caslon was the very first alphabet that lettering artists learned to draw, so they all were very familiar with it. This was a captivating subject to investigate. We realized that most Caslon revivals were based on 18-Century specimens and that there was a whole genre of Caslons that has been so far ignored: The alluring hand-lettered American Caslons of 1960s. When we were faced with the challenge of making a new Caslon, we asked ourselves: How can we make them different, to bring something new to the table? They are different to all other Caslons out there. The Libre Caslon fonts are unique Caslons. The original description of these fonts, borrowed from the Impalari repo, is: I’ve made a note of what kind of experience each helps to establish, and what each font should be used for.Libre Caslon Text Fonts Background Information Description
Libre caslon font free#
So to help you out, I’ve put together five simple pairings of free Google Fonts. It’s hard to know which ones work, how many you should have, and what you should be looking for to suit the kind of business you have. But a strategically placed font can help to strengthen the connection with your ideal customer or client by establishing a feeling or experience that your audience resonates with.īut I get it - I hear from almost every client I work with that fonts are tricky. A slick font won’t help you if your messaging isn’t great, and likewise, good messaging can work regardless of font. You lose an opportunity to connect deeply with your audience. Fonts are a super interesting visual element because they directly support all of your copy. This constant misidentification can make the process of establishing a relationship with your audience way longer than necessary. But that recognition can’t happen effectively when your audience could potentially mix up your branding with someone else on their feed. Brand recognition happens when someone has consistent, repeated interactions and experiences with your business. Your brand feels identical to everyone else’s. Especially when the options at the top of the Google Fonts list are perfectly ok.īut when you decide to just use Raleway or Poppins and get on with things, two things can happen: It’s easy to just use any old font and be done with it.
But they’re often ignored by online business owners. As far as your brand’s visual identity goes, fonts have to be one of the most impactful design tools.
0 kommentar(er)
